Cathy Wilke is the owner of Freedom and Fulfillment—a branding and marketing company that specializes in helping women who are making the world a better place with their business to channel their genius into marketing that not only makes their business stand out but is also communicates the power of their work.
Cathy teaches women how to operate from the empowered feminine so their business is not only successful but also nourishes and supports their well being.
Her passion is helping women re-frame selling their services so that it feels like a natural extension of their work. She helps women market and promote themselves in a way that’s always in alignment with their values and their mission.
She has been a presenter for the following organizations:
Westchester Holistic Network
Professional Women of Westchester
Professional Women of Putnam
W.I.N.G of New York
Women Helping Women- New York
Holistic Chamber of Commerce Conference
She has taught marketing courses for:
Women’s Enterprise Development Center, New York
Signature Presentations: Presented as Workshops or Seminars (1/2 and full day), Trainings and Webinars:
BRAVE: How The Empowered Feminine Does Business
In this powerful presentation Cathy covers the following topics:
What does it mean to run a business from the feminine?
How do you use your intuition as a tool for guidance in making business decisions?
How do you find the balance between the feminine qualities of receptivity, connection, and nurturing and the masculine qualities of strategy and taking action to build a successful business without getting overwhelmed or burning out?
Selling From the Feminine
Women are really good at showing up in the part of their business where they’re being of service—but they’re often absent in part that has to deal with sales, money, and promotion.
In this presentation Cathy covers the following topics:
How to deal with the hesitation around telling potential clients your rates
How to move from dreading sales and promotion to the place where having a conversation with a potential client or writing an e-mail to your list about your next program feels as good as doing your work.
The Yoga of Marketing
How do you market a business that sells an invisible service? How do you communi-cate the transformational nature of your work so that your potential clients get why they should invest in your services?
In this engaging presentation, Cathy Wilke takes the participants through the language that’s needed to create a marketing message that lets potential clients understand ex-actly what you do, how it will help them, and why they should invest in working with you.
Nail Your Niche
Do you provide a service that can help everyone? The truth is you can’t serve everyone and when you try to speak to everyone in your marketing, you end up speaking to no one.
How to get clarity around who you work with and the issues you solve for that group.
How to answer the question “what do you do?” so that potential clients get why they should invest in working with you.
How to make a deep connection with your potential clients through your marketing.
ABOUT CATHY WILKE
Cathy’s background as a performer makes her presentations engaging and entertaining. Prior to starting Freedom and Fulfillment, she toured New York with her one-woman play: Thin Body, Fat Mind: One Woman’s Lifelong Struggle With Dieting, Bingeing, and the Pursuit of the Perfect Fit.
In addition to being part of the Hudson Valley Fringe Festival, Thin Body, Fat Mind toured high schools and Universities throughout New York and Connecticut. It was featured at the Uniquely Me Ambassador Summit at both the Westchester-Putnam and Long Island Councils of the Girl Scouts.
Cathy is also one half of the Facebook Live Show: Business In The Fem Zone, where she and Michelle White Hart interview Women Business owners in the transformation space about what it means to run a business in the feminine.
Cathy has been helping women entrepreneurs to brand and market their businesses since 2010. She has helped hundreds of business owners to create marketing that differentiates their business and is also an authentic expression of the work they came to do in the world.